Search, Pause, Play: Asthma going forward...
How optimised are treatment options for patients with asthma? Is treatment providing a high quality of life or are patients "on pause"?
The task was to develop a visual identity that explicitly talks about activation and control and after a period of research we strategised the development of the Asthma Going Forward identity in three ways:
1. Remembering the forgotten treatment options
2. Finding the forgotten treatment options
3. Activating treatment options on hold
We built a campaign identity toolkit based on video transport controls that gave dynamic and engaging articulations to technical content.
